LIQUIDS


[AI CGI 3D MOTION + ART DIRECTION]


Exploring liquid forms in design and art invites a focus on movement, fluidity, and transformation. Liquids rarely remain static; they ripple, merge, scatter, or evaporate, embodying constant change. Designers often use digital tools such as CGI and simulation software to capture the organic flow of water, ink, or molten materials, transforming physics into visual language. These fluid forms can evoke emotions of calm, chaos, or dynamism, depending on their context. In architecture, product design, and visual media, liquid-inspired aesthetics challenge rigid structures, creating shapes that feel alive and adaptive. Ultimately, liquid forms symbolize impermanence, adaptability, and boundless creative possibility.



[2025]












JAY MACGREGOR
MULTIMEDIA DESIGNER