[2025]
On SS25
On Spring/Summer 25 redefines what releasing a collection looks like, with a focus on audience engagement and interaction through world building. ONSS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. The audience must piece together the clues to figure out who the culprit is and solve the mystery.
UTC +1 (GMT)
London, United Kingdom
hej@jaymacgregor.net
www.jaymacgregor.net