ONSS25
Creative Direction
Publication Design
Creative Writing
ON_SS25 redefines what releasing a collection looks like, with a focus on audience engagement and interaction through world building. ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
Written & designed by me.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.
The ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. This, paired with an interactive installation, the audience must piece together the mystery and clues to figure out who the culprit is.