JAY MACGREGOR CREATIVE DIRECTOR


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[1] ON S/S25
       > Art Direction
       > Publication Design
       > Creative Writing

[2] C2XP
       > Art Direction
       > Publication Design
       > Teaching Material

[3] Svineland [WIP]
       > Art Direction
       > Graphic Design
       > Creative Writing


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Svineland


Art Direction
Graphic Design
Creative Writing

Svineland redefines what releasing a collection looks like, with a focus on audience engagement and interaction through world building. ON_SS25 is a murder mystery, a ‘whodunit’ style case to be solved, with a physical lookbook comprised of lore driven, worldbuilding diary entries, inventory collections and cryptic messages. The audience must piece together the clues to figure out who the culprit is and solve the mystery.

Written & designed by me.


    Svineland Mailing Service [SMS] delivery sticker files, for parcels of a ‘supernatural’ nature. story is one of neglect, it explores themes of climate crisis, neglect and greed. Reaffirming On's stance on renewable materials, fostering discord for important societal conversations.

    Svineland Mailing Service [SMS] used delivery stickers, worn and scratched after transportation.


    Personal postcards, with written messages from an unknown sender. The postcards are only available to those who have completed [SMS] Special Delivery Training [those with an understanding of how to handle supernatural parcels].

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   @jponehy
hej@jaymacgregor.net
www.jaymacgregor.net